Friday, July 22, 2016

Fake Firemark

Posted by Schwarzschild at 9:00:40 AM in FireMark (2)

FireMark Princess Cut Diamond is one of the rarest cuts available in the market but, still, it’s only available in select independent jewelry retailers in US and Canada. That’s why when someone tries to sell you a FireMark diamond, be wary and make sure the origin is from an authorized dealer. Of course, this takes a while to verify, so one of the quickest ways to find out if the diamond is an authentic FireMark is by check the girdle inscription. This exclusive mark is laser etched into the stone and guarantees that the diamond is, indeed, a FireMark. The marking is so small that you’ll probably need a magnifying glass to clearly verify it. But to really protect yourself from getting a fake FireMark, the best option is still to go for authorized retailers. 
FireMark is available at Schwarzschild's on Alverser Drive and at Short Pump Town Center and Carry Town.

Friday, March 18, 2016

Things to consider when buying diamonds

Posted by Schwarzschild at 12:00:00 PM in FireMark (2)

When buying diamonds the usual tips involve the carat, clarity, cut, and color. Carat pertains to weight, the heavier the stone the more expensive. Clarity means the diamond is unblemished, while cut showcases the jeweler’s skill in creating the right proportion of the diamond. Meantime, color can be white or colored diamonds, which are regarded as more expensive because of their scarcity. However, beyond the four Cs, there are other things to consider when buying diamonds. For one, consider the brand. A signature like Firemark guarantees that you’re getting genuine stones from authentic sources. Likewise, you need to think about after-sales service. For instance, resizing the ring to make a perfect fit as your fingers grow bigger or thinner over the years. Lastly, think about financing, especially if your cash flow is tight. 
Firemark is available at Schwarzschild's on Alverser Drive, Short Pump Town Center, and Carry Town.


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