If you’ve ever purchased a single diamond in your lifetime, you’ve heard a jeweler tell you about the 4 Cs. Cut, Color, Clarity, and Carat weight. But there’s a 5th C that we think is equally important:
Unless you’re a diamond expert yourself, you are left trusting the word of the jeweler about the quality of a diamond. There are many experienced and reputable jewelers out there, and most adhere to exacting standards, but the quality and value of a diamond may not be as obvious to you as, say, clothing or cars.